ROUDHA Group is a privately held, multi-sector business group. The business legacy was founded in 1980 by Mohammed as a modest trading enterprise.
Under the direction of Muhammad Anwar, the second generation custodian who assumed leadership in 1997, the company expanded steadily across Saudi Arabia, the United Arab Emirates, and India
Today, the Group operates as a family-owned yet professionally managed enterprise, guided by governance, transparency, and responsibility toward customers, employees, and communities. It is a Group designed not for headlines, but for generations.
Chairman Muhammad Anwar’s leadership is shaped by discipline, patience, and ethical clarity. He believes businesses should be built like families on trust, continuity, and accountability. For him, trust holds greater value than profit; while profitability is necessary, reputation and reliability remain the true measures of success.
“More than a businessman, I see myself as a custodian of legacy, committed to strengthening what was built before me and passing it forward as a multi-generation institution grounded in integrity and sustainable progress.”
“While many businesses chase visibility, ROUDHA Group has focused on building physical presence, infrastructure, and customer trust across decades. This approach has allowed the Group to remain resilient across economic cycles, regulatory changes, and market shifts”
- Acquisition of physical assets.
- Expansion of retail footprints.
- Investment in high-demand services.
- Long-term commercial leasing.
- Strategic participation in essential industries.
